Corporate flyer design and 5 tips for create perfect flyer

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5 Tips for Perfect Flyer Design

1. Have A Clear Goal for the Flyer

flyer design

Before you open InDesign, develop a strategy for the flyer design. What are you trying to showcase to users? Where will it be distributed? What kind of budget are you working with?

Only after those questions are answered can you figure out what size and shape the flyer should have. Having a clear goal and strategy will also help you plan how to get vital content into the design in a meaningful way.

The most common mistake when it comes to flyer design is thinking that you can fit everything in. You will likely have to make targeted, strategic decisions about key content. Keep elements that correlate to the goals of the design and for the targeted audience. Dump everything else.

2. Amp Up the Contrast

flyer design

High contrast visuals are easy to see at a glance and can be attention-grabbing. Unlike a website, where users opt to view it by clicking a link or typing in an address, a flyer needs have a strong pull to get users to gravitate toward it.

Think of flyers or posters or brochures that you have seen from a distance and walked toward because they were interesting. That’s the kind of contrast you need to create to help bring people to the design without prior intent.

3. Put Emphasis on Key Words

flyer design

Certain keywords or phrases can help sell the information in the flyer design. Make them bigger, bolder, or brighter than another lettering to create distinct emphasis.

What kind of words are attention-grabbing? Consider the following words if they are part of your strategy:

TDP – time, date, place

New

Free

Easy

Save

Now

Guarantee

Limited

4. Think About Viewing Distance

flyer design

Sometimes the best way to judge viewing distance is to print out a test version.

Where will a potential user be when they see the flyer design? Is it a flyer or poster hanging on a window? It is a tri-fold that you will hand out? A postcard that will be picked up or mailed?

Everything in the design should scale appropriately for this use. Type sizes and elements on a poster (wide viewing range) will be a lot larger proportionately to elements on a postcard. This is due to the viewing range, size of printed item and distance from which words will be read. (Anything you hold to look at will likely be closer than anything you don’t actually touch to read.)

Sometimes the best way to judge viewing distance is to print out a test version, hang it up and walk by a few times. Does it grab your attention? Is it easy to read?

5. Include a Call to Action

flyer design

Just because you can’t click it, doesn’t mean a call to action isn’t necessary. Quite the opposite is true. (Why make a flyer if you don’t want people to do something?)

Create a distinct – and easy – actionable item for everyone who sees the flyer. This can be anything from visiting a website to calling a phone number to show up at a certain place. Make it as easy as possible for users to act. (Shorten URLs and make all instructions clear and concise.)

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